Etsy accepts a wide range of video formats like MP4, MOV, FLV, AAC, AVI, 3GP, MPEG and the highest file size they accept is 100 MB.
The ideal resolution for the videos are at least 1080p (1920 x 1080) for clarity. But depending on your product and the story you want to tell, 720p (1280 x 720) might also be acceptable.
Note: Once you upload the video, it will not contain any audio.
ETSY only accepts video duration of 5-15 seconds.
Best Practices When Uploading Videos in ETSY
Taking care of the format is not the only important part in ETSY. Videos play a significant role in selling your products on Etsy, so it's essential to follow best practices.
- Surroundings & Background: Be very aware of what’s in your camera frame. Only focusing on the product might not be the best of ideas as the whole surrounding creates the ambience needed to sell your product.
- Lighting: This is a must. Your whole creative aspect will be useless if the lighting is not good enough and people can’t see your product properly.
- Creativity: Just videotaping your product might not get you sales. You need to use your creativity to become unique in some aspect so the buyer doesn’t lose attention and you don’t lose sales.
- Camera Stabilization: Unless shaky camera videos are your USP, you should stick with camera stabilizers. They help make the video more professional and that sends a subtle message to the buyer.
- Having a Model: Just like still image mockups, having a model in your video sends a message of authenticity to your customers.
- Don’t add sound: Etsy doesn’t allow sound on their video, even if you put it, ETSY will remove it.
- Showcase the Product: Make sure the product is the star of the show. Use different angles, close-ups, and wide shots to give a comprehensive view.
- Demonstration: It’s good to show your product usage demonstration. Like if you’re selling Wall Art, it’s good to show your Wall Art in a setting where it looks good like the video below.
Making Your Video 5-15 Seconds
ETSY only allows one video per listing so this 15 seconds is really important real estate. You should plan your videos in advance so that it fits.
If the plan doesn’t work out, just clip your videos and keep the most eye catchy and important parts.
For clipping you can use various tools both online and offline.
Some great offline tools for that are - Capcut, Easy Video Maker, Animaker, Windows Movie Maker etc.
If you don’t want to use any software and rather have an online service than Adobe, Clideo, Veed.io are some of the good options.
Cropping Video For ETSY
ETSY has a video cropping option of their own. When you upload your video in ETSY, the crop option will appear and you can work your way through that.
If you want to learn more about this, here’s ETSY's own article about it.